What's the story with the model names?
With our LocoMödiv gear offering users a brand new concept, we felt the first generation of LocoMödiv bags should celebrate and emphasize "new." Each LocoMödiv model was named with a word that means "new" or "first" in languages from around the world.*
Neo means “new” in Greek
Primo means “first” in Italian
Nuevo means “new” in Spanish
Xīn (and XinFlex) means “new” in Chinese (pronunciation)
Ny means “new” in Norwegian
Baru means “new” in Indonesian
Atarashī means “new” in Japanese (pronunciation)
Cusub means “new” in Somali
*Thanks Google Translate!